Florist · New York · ⭐ 9.9/10 · 1074 reviews · updated: 2026-08-11 17:40:23
Address: 156 W 28th St, New York, NY 10001, United States
A shop that sits inside the Flower District itself — the wholesale block where most of the city’s florists do their buying — and works both ends of the trade at once: an event-design house for hotels, galas and weddings, and a retail store you can walk into and leave with a single bouquet. There is no minimum on the everyday side, which is not true of every event florist with a Manhattan address.
What people come here for
The everyday half is straightforward: a birthday, an anniversary, a thank-you sent to an office, a housewarming, flowers to a hotel room for someone arriving that evening. Orders are built to a description, and the shop keeps a wide standing selection precisely because walk-ins are part of the business rather than an interruption to it.
The other half is contract work, and it is substantial. Weddings and galas are the headline, but the steadier income is rotating displays: weekly flowers for hotel lobbies and restaurants, corporate offices, retail window installations, holiday decor, and seasonal planting for terraces and roof gardens. The shop names Four Seasons, Trump International and Coach among the properties and brands it has worked with, which tells you the scale it is set up for.
Sympathy and funeral arrangements are handled as routine and can go out the same day, either to a funeral home or to the family’s address.
Delivery and same-day orders
Same-day delivery runs seven days a week with a stated online cutoff of 11 a.m. That is early — but the shop publishes the workaround rather than hiding it: after 11 a.m. you call, and they will fit the order into the day’s schedule if the route allows. That single line is worth more than a vague promise of speed.
The shop also states that same-day carries no rush surcharge — standard delivery terms apply whether the flowers go out today or next week. Delivery covers Manhattan end to end, from Battery Park and the Financial District up through Chelsea, the Flatiron, Greenwich Village, Midtown and both Upper Sides, and reaches into Brooklyn. In-store pickup is available, and given where the shop stands, that is the fastest option for anyone already in Midtown or Chelsea.
What stands out
- An address inside the Flower District. The buying happens where the city’s flowers arrive, not at the end of a supply line.
- Retail and events under one roof. A gala contract and a single bouquet go through the same door, with no minimum on the everyday side.
- A published same-day workaround. Online orders by 11 a.m.; after that, a phone call still gets you into the day’s routing if there is room.
- No rush surcharge. The shop states that same-day delivery costs the same as any other delivery.
- Hotel and restaurant programs. Weekly rotating displays for properties that cannot afford a bad week.
- An unusual object selection. Hand-blown glass, pottery, stone, shells and crystal are sold alongside the flowers and used to hold them.
Where the flowers come from
The shop does not publish its supplier list. What it does have is geography: it operates on the block that supplies the rest of the city, where wholesale material arrives before dawn and a florist can walk out and choose in person rather than order from a sheet. For a shop that also fills hotel lobbies weekly, that proximity is the practical part of the story.
The shop, the service and what else is sold
The storefront announces itself with potted plants and finished bouquets out on the sidewalk, and inside runs to full-height seasonal displays — flowering branches to the ceiling in spring — with shelves of vessels and objects along the walls. Beyond cut flowers there are potted plants and cacti, candles, hand-blown vases, pottery, stone and glass pieces, so the container is part of the purchase rather than an afterthought. The design team also works in draping, lighting and custom structures for events, which is the part of the business a walk-in never sees.
When to come and how to get there
The shop stands in the historic Flower District on the Chelsea–Midtown seam, a short walk from Penn Station, Herald Square and the Fashion Institute, with almost every crosstown subway line within a few minutes. Mornings are when the district is alive and the selection is deepest; by late afternoon the best material has usually moved. Valentine’s Day, Mother’s Day and the December stretch tighten everything, and event work in the spring and fall wedding seasons is booked months rather than weeks ahead.
Questions and answers
Can I get flowers delivered today?
Yes, seven days a week. Order online by 11 a.m.; after that, call and ask to be added to the day’s route.
Is there an extra charge for same-day delivery?
The shop states there is not — same-day is handled on standard delivery terms.
Can I just walk in and buy a bouquet?
Yes. This is a retail store as well as an event studio, with no minimum for an everyday order, and in-store pickup for online orders.
Where do they deliver?
Across Manhattan, from the Financial District to the Upper East and Upper West Sides, and into Brooklyn.
Do they do weddings and corporate events?
That is the core of the business, including draping, lighting and custom structures. For a wedding date in spring or fall, start months out.
Can they set up weekly flowers for an office or a restaurant?
Yes — rotating weekly displays for hotels, restaurants, offices and retail windows are a standing service.
Can they send sympathy flowers the same day?
Yes, to a funeral home or to a home address. Give the name of the venue and the time of the service when you order.
Do they sell vases and plants, not just cut flowers?
They do — potted plants, cacti, candles and a selection of glass, pottery and stone vessels are part of the shop.
Opening hours
| Day | Hours |
|---|---|
| Monday | 07:00–18:00 |
| Tuesday | 07:00–18:00 |
| Wednesday | 07:00–18:00 |
| Thursday | 07:00–18:00 |
| Friday | 07:00–18:00 |
| Saturday | 07:00–18:00 |
| Sunday | 08:00–18:00 |
Photos


Visitor reviews
Reviews last updated: 2026-08-11 17:40:23
Data is refreshed monthly. Sources: new-york.name and editorial picks based on reviews.

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